Coca-Cola’s Marketing Strategy for 2024
Coca-Cola: A Timeless Brand with a Global Reach With a history spanning over 120 years, Coca-Cola remains the world's most popular soda, with an astonishing 1.9 billion servings consumed daily across more than 200 countries. The brand's consistent focus on effective customer engagement and innovative marketing has cemented its position as the world's largest manufacturer and licensor of over 3,500 non-alcoholic beverages. Target Audience: Coca-Cola's Global Appeal Age Demographics Coca-Cola's marketing strategy is finely tuned to target various age groups. The brand primarily appeals to younger audiences, aged 10 to 35, by leveraging celebrity endorsements and organizing campaigns in schools, colleges, and universities. Additionally, Coca-Cola caters to middle-aged and older adults, particularly those who are health-conscious or diabetic, with products like Diet Coke. Income and Family Size Coca-Cola's packaging and pricing strategies are designed to...