Marketings

  A successful Instagram is key to successfully scaling your marketing efforts on the platform. Instagram followers today are more than just a number — they’re members of your community. One whose support and love add greater appeal to your brand/s. But earning those followers is now tougher than ever. Gone is the era of fake followers, overused hashtags or unoriginal content. Now, such tactics are likely to do more harm than good, and you can end up losing followers, see decreased engagement, penalisations, or even face bans from Instagram. If your main goal is to grow on Instagram, you could see an increase in traffic, sales, and engagement in a hundred different ways that go beyond optimised content, scheduled posts, and relevant, targeted hashtags. So if you’re a small business or brand wanting to up the Insta-game, you’re at the right place. Here’s a quick guide on how to grow your followers and work on community building on Instagram in 2024.  Share more user-generated c...

The way we search for information is undergoing a seismic shift. Gone are the days of meticulously typing keywords. With the rise of smart speakers and voice assistants like Alexa, Siri, and Google Assistant, voice search is rapidly becoming the preferred method for information discovery. This presents a unique opportunity for businesses to reach new audiences, but only if they embrace the evolving landscape of voice search optimization (VSO) . Here are some emerging trends that businesses need to pay attention to: 1. Conversational Content: People speak differently than they type. Forget keyword stuffing and focus on creating natural, conversational content that aligns with how people ask questions in real life. Think short, concise sentences, complete thoughts, and anticipate follow-up questions. 2. Long-Tail Keywords: While traditional SEO relies on short, high-volume keywords, voice searches tend to be longer and more specific. Think "best Italian restaurant near ...